Gizmodo: in focus

Passion, quirkiness, focus. The 'Jeremy Clarkson model' delivers a blogbuster

So what are the components of the classic 'Jeremy Clarkson' model ?

The 'Clarkson 5'

• It's a link blog
• It's the new model of the ‘monetizable online publication’
• It's the ‘what I found today on the web’ model
• It's the leading blog in the stable run by Nick Denton
• It's right up in the top tier of Technorati

Plus the Denton 12

The proprietor, Nick Denton, says he needs his linkbloggers to do 12 postings a day

What could beat this?

• Somebody doing the same thing but better?
• Somebody able to monetize it better?
• Someone doing it with lower costs?
• Bigger articles with more depth per article?
• More than 12 postigs a day?
• Even better writing?

Will the market grow?

Is there room in this world for more than two Engadgets?

Equals = still Hungary?

He claims he doesn’t make much money from his blogging empire which is why (so he tells us) that he needs to reduce his costs by running this site from Hungary

Engadget in the rear-view mirror

Gizmodo's main rival is Engadget, another link blog at the top of Technorati, running out of a stable of similar linkblogs